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Oliver Buchannon
People of Research

👋 We're People of Research A global community uniting researchers across all industries, from UX Research to Behavioral Science. Our mission is to advance the field of research through connection, collaboration, and growth. We’ve already welcomed over +2000 researchers from +60 countries into our global research community, and we think you should join us!

🤝 Where AI Belongs in Research & 🧪 What Happened When Agents Tried to Code 451 Tweets

May 28, 2026

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2 min read

🤝 Where AI Belongs in Research & 🧪 What Happened When Agents Tried to Code 451 Tweets

This week: Frontier UX Research Circa May 2026 from Jess Holbrook; AI in Research: Pace and what holds the Checkout.com UXR team; and Exploring Agent-Assisted Qualitative Analysis from Shreya Shankar. Our podcast pick is #188 Why AI Can't Replace Qualitative Research with Sam Ladner of Workday from Awkward Silences, plus fresh research roles from Netflix, Monzo, Booking.com, Lovable, eBay, PayPal, Etsy and more. And finally — join Research Lunch Club, now live in 33+ cities, before we send out our latest round of matches TOMORROW!

People of Research
People of Research
🛠 The Claude Code Skill for Interviews & 🤖 Codex + Claude Want Your Whole Workbench

May 19, 2026

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3 min read

🛠 The Claude Code Skill for Interviews & 🤖 Codex + Claude Want Your Whole Workbench

This week: How to Use Claude Code for Customer Research; From Ad Hoc Prompting to Repeatable AI Workflows with Claude Code Skills; Are Codex and Claude Becoming Everything Platforms for Work? Our podcast pick is #148 Understand Claude in 20 Minutes from Future of UX, our video pick is the Claude Design Tutorial for Designers, plus a featured Local Researcher role from Studio intO and fresh research roles from Netflix, Strava, Booking.com, Monzo, Etsy and more. And finally — join Research Lunch Club, now live in 33+ cities, before we send out our latest round of matches!

People of Research
People of Research
 🤖 Qual Research, Now at 81,000-Person Scale & ⚡ The Design Process Isn't Dead — It's Compressed

Apr 29, 2026

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2 min read

🤖 Qual Research, Now at 81,000-Person Scale & ⚡ The Design Process Isn't Dead — It's Compressed

This week: Design Process Isn't Dead, It's Compressed; What is a Diary Study? 2026 UX Guide. Our podcast pick is Design is not dead, but has changed from Honest UX Talks, our video pick is AI in UX Research: What Really Changed Since 2023? from UXtweak, plus the latest research job listings from Booking.com, DuckDuckGo, GE Aerospace and more. And finally — join Research Lunch Club, now live in 33+ cities, before we send out our latest round of matches!

People of Research
People of Research
🗣️ Wireframes Are Dead & 🤖 AI Still Needs You to Check Its Work

Apr 23, 2026

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2 min read

🗣️ Wireframes Are Dead & 🤖 AI Still Needs You to Check Its Work

This week: AI Can Help with Survey Writing, But It Still Requires Human Expertise; AI, UX, and the Factory Model; The UX Skill That Replaces Wireframing in 2026. Our podcast pick is The Debt Trap from Hidden Brain, our video pick is AI Interviewers, plus the latest job opportunities in research. And finally — join Research Lunch Club, now live in 33+ cities, before we send out our latest round of matches!

People of Research
People of Research
🤔 Your Research Tools Got Smarter... Did You? + 🧠 AI Analysis You Can Actually Trust

Feb 26, 2026

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7 min read

🤔 Your Research Tools Got Smarter... Did You? + 🧠 AI Analysis You Can Actually Trust

This week: How to Do AI Analysis You Can Actually Trust; Your Research Tools Got Smarter... Did You?; How AI Literacy Shapes GenAI Use. Our video pick this week is This AI Expert's Method Will Change How You Do Customer Research, plus the latest job opportunities in research. And finally — join Research Lunch Club, now live in 10+ cities, before we send out our latest round of matches tomorrow!

People of Research
People of Research
💔 When Research Recommendations Break & 📈 Practical vs. Statistical Significance

Nov 12, 2025

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7 min read

💔 When Research Recommendations Break & 📈 Practical vs. Statistical Significance

📈 Practical vs. Statistical Significance, 💬 Why I Stopped Attending My UXR Interviews, 💔 When Research Recommendations Break - Join Research Lunch Club, now live in 33+ cities! Plus, our Member Interview from 🇺🇸 San Francisco, a podcast pick on Dan Ariely, author of Predictably Irrational, on unfakeable signals, friction, and trust in brands From Behavioral Science For Brands + the latests open roles in research!

People of Research
People of Research
⚰️ 7 Deadly AI Sins for UX Professionals & 🤔 Which Decisions Deserve Your Energy

Oct 23, 2025

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7 min read

⚰️ 7 Deadly AI Sins for UX Professionals & 🤔 Which Decisions Deserve Your Energy

This week: 7 Deadly AI Sins for UX Professionals; How to Know Which Decisions Deserve Your Energy, and Which Don't; The perils of preference testing, plus 4 guidelines if you must. Our podcast pick is Aryn Korpalski - Keeping Research Human from Brave UX with Brendan Jarvis, plus the latest job opportunities in research. And finally - join Research Lunch Club, now live in 33+ cities, before we send out our Sixth round of matches next week!

People of Research
People of Research
🤔 Rethinking Correlation & ⏳ Deferred User Interviews.

Sep 29, 2025

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7 min read

🤔 Rethinking Correlation & ⏳ Deferred User Interviews.

This week: Rethinking Correlation; Deferred user interviews: a time-saving approach; Everyone wants a faster horse. We aim to please.. our podcast pick on Research Ops 2.0, Episode 3: Taking a Platform Approach to ResearchOps from Awkward Silences, plus the latest job opportunities in research. And finally - join Research Lunch Club, now live in 33+ cities, before we send out our 6th round of matches on TOMORROW!

People of Research
People of Research
🪄 AI: Magic Wand or Pandora's Box? & ⚠️ The Dangers of Unmoderated Testing

Sep 18, 2025

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7 min read

🪄 AI: Magic Wand or Pandora's Box? & ⚠️ The Dangers of Unmoderated Testing

AI in UX Research: Magic Wand or Pandora's Box?; How unmoderated testing could be harming your designs; From Public Voice to Board Action: A Structured Decision-Making Process. Check out our Research Lunch Club member interview from 🇺🇸 San Francisco, USA, our podcast pick on "The UX Research behind Intercom's Fin.AI with Karen Church - The Learners Podcast". And finally - join Research Lunch Club, now live in 33+ cities, before we send out our 5th round of matches on very soon!

People of Research
People of Research
👀 Bias & Temporal Reframing +  📉Organizations Don't Do User Research

Sep 4, 2025

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7 min read

👀 Bias & Temporal Reframing + 📉Organizations Don't Do User Research

This week: Why Organizations Don't Do User Research and How to Change That; The Importance of Critical Thinking in User Research; Your first UX researcher should report to product, not design. Check out our Research Lunch Club member interview from 🇸🇬 Singapore, our podcast pick on How Klarna uses present bias and temporal reframing to make shopping feel irresistible from Behavioral Science For Brands, plus the latest job opportunities in research. And finally - join Research Lunch Club, now live in 33+ cities, before we send out our Fourth round of matches on Monday!

People of Research
People of Research
❌ You're not a UX Researcher + ⏱️ AI tools to reduce analysis time.

Aug 13, 2025

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8 min read

❌ You're not a UX Researcher + ⏱️ AI tools to reduce analysis time.

This week: 3 AI tools to reduce qualitative data analysis time by >50%; You're not a UX Researcher; Prioritizing customer insights across studies. Check out our Research Lunch Club member interview from Google HQ in San Francisco, our podcast pick on Hacking the Human Mind - Book Preview: Dyson, plus the latest job opportunities in research. And finally - join Research Lunch Club, now live in 33+ cities!

People of Research
People of Research
🧬 Mixed-Methods Research & 🤖 What will Research look like in an AI future?

Jul 30, 2025

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5 min read

🧬 Mixed-Methods Research & 🤖 What will Research look like in an AI future?

This week: Mixed-Methods Research: Combining Qualitative and Quantitative Data; Mixed Methods Studies That Mix; What will UX Research look like in an AI future?. Check out our Research Lunch Club member interview from 🇺🇸 Chicago, USA, our podcast pick on "Real Talk About Synthetic Data" with Winston Li from The Analytics Power Hour. And finally - join Research Lunch Club, now live in 33+ cities, before we send out our Fourth round of matches on tomorrow!

People of Research
People of Research
🧠 A Research Agenda for Generative AI in UX + 👀 How User Research Slowly Sucked the Soul Out of Design

Jul 24, 2025

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7 min read

🧠 A Research Agenda for Generative AI in UX + 👀 How User Research Slowly Sucked the Soul Out of Design

This week: A Research Agenda for Generative AI in UX; AI, ROI, and the Future of UX Research: Insights from Thomas Stokes; How User Research Slowly Sucked the Soul Out of Design. Check out our Research Lunch Club member interview from 🇬🇧 London, UK, our podcast pick on Patrick Fagan, author of Hooked, on the behavioral shortcuts that influence what we buy, plus the latest job opportunities in research. And finally - join Research Lunch Club, now live in 33+ cities, before we send out our Fourth round of matches this coming Thursday!

People of Research
People of Research
1️⃣ First Researcher Starter Pack + 🤖Getting AI Discovery Right

Jul 17, 2025

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7 min read

1️⃣ First Researcher Starter Pack + 🤖Getting AI Discovery Right

This week: When Research Participants Aren't Who They Say They Are; Getting AI discovery right; First Researcher Starter Pack. Check out our Research Lunch Club member interview from 🇳🇱 Netherlands, our podcast pick on Designing the Career You Actually Want, plus the latest job opportunities in research. And finally - join Research Lunch Club, now live in 33+ cities, before we send out our Fourth round of matches on Monday!

People of Research
People of Research
1️⃣ First Researcher Starter Pack + 🤖Getting AI discovery right

Jun 26, 2025

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8 min read

1️⃣ First Researcher Starter Pack + 🤖Getting AI discovery right

This week: When Research Participants Aren't Who They Say They Are; Getting AI discovery right; First Researcher Starter Pack. Check out our Research Lunch Club member interview from 🇳🇱 Netherlands, our podcast pick on (INSERT), plus the latest job opportunities in research. And finally - join Research Lunch Club, now live in 33+ cities, before we send out our Fourth round of matches on Monday!

People of Research
People of Research
💰2025 Research Budgets + 🛠️ The Future of Research Ops

Jun 19, 2025

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7 min read

💰2025 Research Budgets + 🛠️ The Future of Research Ops

This week: AI Summaries of Reviews; The 2025 Research Budget Report; The future of research ops with Kate Towsey: "AI won't replace researchers - but will redefine their roles". Check out our Research Lunch Club member interview from 🇺🇸 NYC, our video pick on How UX Researchers Shape the Future of Play, plus the latest job opportunities in research. And finally - join Research Lunch Club, now live in 33+ cities, before we send out our THIRD round of matches NEXT WEEK!

People of Research
People of Research
🤖 When AI-Generated Lies Are More Compelling + 😠 Dealing with Difficult Participants in Research

Jun 11, 2025

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7 min read

🤖 When AI-Generated Lies Are More Compelling + 😠 Dealing with Difficult Participants in Research

This week: Learn How to Deal with Difficult Participants in Remote User Research!; What Happens When AI-Generated Lies Are More Compelling than the Truth?; Designing for Serial Task Switching. Check out our Research Lunch Club member interview from 🇨🇦 Canada, our podcast pick on AI Therapy, plus the latest job opportunities in research. And finally - join Research Lunch Club, now live in 33+ cities, before we send out our THIRD round of matches this month!

People of Research
People of Research
🤖  Six Forces Strangling UX Research+ The Human Touch in the Age of AI

Jun 5, 2025

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6 min read

🤖 Six Forces Strangling UX Research+ The Human Touch in the Age of AI

This week: Six Forces Strangling UX Research (And Why the Job Market is a Bloodbath); The Human Touch in the Age of AI: How Transformers are Reshaping Marketing and Consumer Behavior; and Why they said “No”. What researchers (and designers) miss about culture, silence, and trust. Check out our Research Lunch Club member interview from 🇺🇸 SF, our podcast pick on Behavioral Science behind Oatly's success, plus the latest job opportunities in research. And finally - join Research Lunch Club, now live in 33+ cities, before we send out our Third round of matches soon!

People of Research
People of Research
🤖 Synthetic users and 'realistic' research + 🧠 Applying GenAI to UXR

May 28, 2025

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6 min read

🤖 Synthetic users and 'realistic' research + 🧠 Applying GenAI to UXR

This week: ResearchOps Ramblings: Synthetic users and 'realistic' research; Using simulation models in UX research; and Your Multi-Use Starter Pack for Applying GenAI to UXR. Check out our Research Lunch Club member interview from 🇩🇪 Germany, our podcast pick on Future-Proofing Your Career, plus the latest job opportunities in research. And finally - join Research Lunch Club, now live in 33+ cities, before we send out our SECOND round of matches tomorrow!

People of Research
People of Research
🧠 Complex Behavior Systems & 🤖 AI Generated Lies!

May 20, 2025

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7 min read

🧠 Complex Behavior Systems & 🤖 AI Generated Lies!

This week: What Happens When AI-Generated Lies Are More Compelling than the Truth?; Gamification is a game of language; and Ants, Traders, or Drivers: An Inquiry into Complex Behavior Systems. Check out our Research Lunch Club member interview from the 🇬🇧 UK, our podcast pick on Research That Scales, plus the latest job opportunities in research. And finally - join Research Lunch Club, now live in 33+ cities, before we send out our SECOND round of matches this month!

People of Research
People of Research
🤖 Appeal of Fake AI Users + 💸 Data vs. Business Strategy

May 13, 2025

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7 min read

🤖 Appeal of Fake AI Users + 💸 Data vs. Business Strategy

This week: The Dangerous Appeal of Fake AI Users, Data vs. Business Strategy, and Why I’m Not Worried About My UX Job in the Era of AI. Check out our Research Lunch Club member interview from 🇺🇸, our podcast pick on Building Moral AI with Jana Schaich Borg, plus the latest job opportunities in research. And finally — join Research Lunch Club, now live in 33+ cities, before we send out our SECOND round of matches this month!

People of Research
People of Research
💥 On High Impact Research + 🤖 How AI Is Changing Research Jobs

May 7, 2025

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7 min read

💥 On High Impact Research + 🤖 How AI Is Changing Research Jobs

This week: Beyond Numbers: How to Properly Evaluate Qualitative UX Research, Finding Harmony Between Design, Research, and the Bottom Line, and How AI Is Changing User Research Jobs. Check out our Research Lunch Club member interview from 🇺🇸, our podcast pick on High Impact Research from ETSY, plus the latest job opportunities in research. And finally - join Research Lunch Club, now live in 33+ cities, before we send out our SECOND round of matches this month!

People of Research
People of Research
🧠 Measuring the Unmeasurable + 🦥 Slowing Down to See the System

May 1, 2025

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6 min read

🧠 Measuring the Unmeasurable + 🦥 Slowing Down to See the System

This week: Domain Knowledge Isn’t Just for Subject Matter Experts Anymore, Measuring the Unmeasurable, and Story of Research Lunch Club. Check out our Research Lunch Club member interview from 🇺🇸, our podcast pick on Slowing Down to See the System, plus the latest job opportunities in research. And finally - join Research Lunch Club, now live in 33+ cities, before we send out our SECOND round of matches this month!

People of Research
People of Research
👀 Ways to f**k up user research & 🤖 When to AI, and When Not to AI.

Apr 22, 2025

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7 min read

👀 Ways to f**k up user research & 🤖 When to AI, and When Not to AI.

This week: The Return of the UX Generalist, Ways to F**k Up User Research, and The Importance of User Research. Check out our People of Research member interview from 🇺🇸, our podcast pick from The Behavioral Design Podcast on When to AI, and When Not to AI, plus the latest job opportunities in research. And finally—join Research Lunch Club, now live in 33+ cities, before we send out our first round of matches next week!

People of Research
People of Research
🧠 Motivation vs. Manipulation + 💬 Interview Users Without It Getting Weird

Apr 15, 2025

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6 min read

🧠 Motivation vs. Manipulation + 💬 Interview Users Without It Getting Weird

This week, 👀 Interviewing Without It Getting Weird, ⚖️ Motivation vs. Manipulation, and 🚫 Stop Quoting Henry Ford! Plus, check out our People of Research member interview from 🇩🇪 Berlin, podcast pick on UX lessons from a decade researching AI, and our latest job opportunities in research. And finally, we’ve launched Research Lunch Club across +33 cities and are matching researchers very soon - join now!

People of Research
People of Research
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