🎤 Community Highlights

Today’s the last day to join before we send out matches for July! - 👉️ Join us!

This week, we’re spotlighting a Research Lunch Club meet-up in Los Angles 🇺🇸 with Rossana Woo Mendelsohn, a UX Researcher @ AliveCor, Rachel Barrow, a UX Researcher @ User Research International and Sampad Mohanty, a PhD Student @ University of Southern California - all brought together through Research Lunch Club. 👉️ Join us!

🚀 Research Lunch Club is matching researchers across 30+ cities worldwide this May - connecting members in trios from fields like AI ethics, cognitive science, ethnography, and UX research. Whether you’re in New York or Sao Paulo or Sydney, there’s a seat at the table.

Start this weekend with lunch with two awesome researchers!  - it’s like networking, but tailored, fun and over lunch!

🔬 Research Lunch Club Member Interview

This week’s interview is from Research Lunch Club - where researchers meet in person for monthly lunches in their city. 🔬 Our Meet Our Members series shares the journeys of researchers across disciplines - so you can get to know who you might be sitting down with over lunch!

📰 Article Picks

🔗 Mixed-Methods Research: Combining Qualitative and Quantitative Data: Rachel Banawa for NN/g explains that true mixed-methods research involves more than just using qualitative and quantitative methods in the same project; it requires deliberate, upfront integration to answer a single research question. She details three common designs Explanatory Sequential (quant then qual), Exploratory Sequential (qual then quant), and Convergent Parallel (both simultaneously) to provide a layered understanding that connects measurable patterns with their underlying motivations. Using a hotel website redesign as an example, she stresses that the value comes from planning how the data will connect and inform each other from the start.

🔗 Mixed Methods Studies That Mix: Trevor Calabro clarifies the common misconception of mixed-methods research, distinguishing between simply running parallel studies and intentionally designing studies that "actually mix" by integrating methods at the planning stage. He outlines four practical mixed-methods designs (Exploratory Sequential, Explanatory Sequential, Concurrent Triangulation, and Embedded Design) and provides a detailed real-world example of redesigning an analytics dashboard by layering product analytics, usability testing, and a MaxDiff survey to create a structured, integrated synthesis. Calabro stresses that the key is intentional integration before data collection to create findings with more leverage and clarity.

🔗 What will UX Research look like in an AI future?: Zombor Varnagy-Toth envisions a future where AI renders traditional UX research obsolete by tackling its core "jobs-to-be-done" more efficiently, rather than just assisting human researchers. He posits that AI can identify user needs by analyzing vast public internet data instead of conducting interviews, and can find and fix usability issues by analyzing user interaction logs at scale and deploying rapid A/B tests. Varnagy-Toth challenges the notion that human judgment and persuasion will remain essential, suggesting these roles will also be automated, and concludes that UX research as we know it may eventually disappear entirely.

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🎙️ Podcast Pick

💼 Job Picks

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👋 About us

We’re People of Research & Research Lunch Club - a global hybrid community uniting researchers across the industries, from UX Research to Behavioural Science. We connect, collab and grow. People of Research was created by @faysel.