⚗️ Your Weekly Research in tech round-up!

You're invited to our 🔥 Fireside Chat with Kate Towsey, articles to explore modular research with Atomic UXR, the rise of the Behavioral Product Manager, and the challenges of scaling AI. Finally, connect with researchers from 🇮🇳, 🇧🇷 and 🇸🇬 in our People of Research Interviews!

This week’s newsletter highlights: You’re invited to our Fireside Chat and AMA with Kate Towsey, explore Atomic UX and learn how breaking research into modular components can streamline collaboration. Maybe you can become a Behavioral Product Manager? A new role leveraging behavioural insights to boost user engagement. Don’t miss Scaling in AI, where Ethan Mollick explains the challenges of scaling AI systems + our fresh job & podcast picks.

Finally, our People of Research interview with 🇮🇳 Lakshmipriya Pai at BT.

📢 Event Announcements

🎟️ Don’t Miss Our Fireside Chat & AMA with Kate Towsey!

We’re excited to kick off our Fireside Chat series with the renowned Kate Towsey, author of Research That Scales: The Research Operations Handbook.

Kate is an independent strategist, coach, advisor, and author and one of the foremost leaders in ResearchOps. With over 20 years of experience, she has transformed how organizations like Atlassian, e-commerce giants, and government agencies design and scale their research practices. Her new book, Research That Scales: The Research Operations Handbook, is a playbook for anyone aiming to build efficient, scalable research systems that deliver impactful results.

Why Attend?

  • 🔑 Unlock Key Strategies: Learn how to build a research practice that scales and aligns with your organization’s goals.

  • 👩‍🔬 Expert Guidance: Kate will share essential elements of creating effective research systems, securing funding, and streamlining participant recruitment.

  • 💬 Engage with a Pioneer: via our AMA section, drop your questions here for Kate Towsey!

💬 P.S. We began rolling out our member channel last week. Members can join via this invite link be sure to introduce yourself!

🔬 This Week’s People of Research Interview

Past Interviews

📰 Article Picks

🔗 Atomic UX: How to Scale and Share Your Research: In this insightful article, Larissa Schwedersky delves into the concept of Atomic UX Research, a framework designed to break down complex research into manageable, reusable components. Schwedersky highlights the limitations of traditional research reports, such as lack of clarity and poor shareability, and introduces Atomic UX Research as a solution. Inspired by Brad Frost’s Atomic Design, the framework categorizes research findings into Experiments, Facts, Insights, and Recommendations, enabling better collaboration and scalability. Schwedersky emphasizes the importance of organizing research data in small, structured pieces to enhance usability and streamline decision-making. She advises UX researchers to adopt this method for more efficient knowledge sharing and continuous learning, leading to richer, actionable insights across projects.

🔗 Move Over, Product Manager: Introducing the Behavioral Product Manager: In this thought-provoking article, Kristen Berman delves into the emerging role of the Behavioral Product Manager (BPM), focusing on how behavioral science can revolutionize product development. The BPM is tasked with applying behavioral insights to optimize user interactions and drive engagement. The author cites examples from industries like fintech, where BPMs use psychology-driven strategies to influence customer decisions. The key takeaway is that integrating behavioral insights into product management can significantly enhance both user satisfaction and business outcomes.

🔗 Scaling: The State of Play in AI by Ethan Mollick: In this compelling article, Ethan Mollick discusses the rapid advancement of AI models, particularly Large Language Models (LLMs), and their scaling challenges. Mollick explains how increasing computational power, model size, and data are key drivers behind the growing capabilities of AI, using examples like GPT-4 and Gemini 1.5. He highlights how scaling not only requires vast amounts of data but also significant resources, leading to a new scaling law for “thinking” in AI. Mollick advises organizations to prepare for the profound implications of these advancements as AI continues to evolve.

🔗 UX Design Isn’t Dead, You’re Just Confused: In this insightful article, Meghan Logan explores the confusion surrounding the UX design industry and its evolving role within organizations. Logan argues that the lack of clarity in design roles, evaluation methods, and hiring practices has left both designers and non-designers struggling to understand the value of design. She uses examples like the declining role of Chief Design Officers (CDOs) and the rise of AI to illustrate how companies may be underutilizing design talent. Logan advises designers to expand their understanding of business goals, collaborate more closely with product managers, and communicate their impact beyond pixels, emphasizing the importance of design in strategic business decisions.

Interested in sharing your article? 🔗 Submit Your Article

💼 Jobs Picks

Explore the latest roles in our community, as our community spans 55 countries and various seniority levels. Whether you’re advancing your career or seeking new challenges, there’s always something here for everyone.

UK & Europe

North America

Asia

Oceania

Latin America

Interested in sharing opportunities in research? ✉️ Email us!

🎙 Podcasts Pick

This week’s Podcast Pick: In this Product Thinking episode, Melissa Perri and Steve Portigal discuss the evolving role of user research, the challenges of remote interviews, and common interview mistakes. A must-listen for anyone interested in user research and product success!

Want to feature your podcast? 🔗 Submit Your Podcast 

👀 Your Feedback

How satisfied are you with our newsletter content?

Login or Subscribe to participate in polls.

🙏 Enjoyed this newsletter?

Please share us with your network on LinkedIn!

👋 About us

We’re People of Research - a global community uniting researchers across the tech industry, from UX Research to Behavioural Science. Our mission is to advance the field of research through connection, collaboration, and growth.

If you’re not yet a member, we’re much more than a newsletter. We’re a community and our primary focus is on building a strong, engaged research community in tech.

✏️ Join +750 researchers in tech across 55 countries

Reply

or to participate.