🎤 Announcements

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Meet two new researchers in your city every month for just £3.33 per month (~$4 USD). Secure your spot today and start making real connections over lunch—no awkward networking events, just great conversations.

🔬 People of Research Member Interview

Our interview this week is brought to you by Research Lunch Club - Join the Research Lunch Club and meet two other researchers from your city for lunch each month

We'd love to showcase your career journey in our People of Research Interview series! It's a great opportunity to share your story, highlight your work, and connect with our vibrant community of over 2,000 researchers and more than 5,000 LinkedIn followers. 👉️ Email us!

📰 Article Picks

🔗 The Return of the UX Generalist: Sarah Gibbons and Evan Sunwall, in The Return of the UX Generalist, explore how advancing AI is making UX generalists increasingly valuable by shifting focus from specialized execution to broader, strategic capabilities. Citing examples like AI task assistance, Anthropic's hybrid roles, and a role evolution at Landor, they explain how understanding multiple disciplines and orchestrating solutions becomes paramount as AI handles more technical work.

🔗 Ways to f**k up user research: Common pitfalls often undermine user research discovery, details Michael J. Lever in Ways to f**k up user research. He identifies issues like unclear goals, basing research on existing solutions, poor interview technique, and failing to synthesize data, often driven by discomfort with uncertainty. Using scenarios like directionless research and stakeholder interference, he advises using structured approaches (like Lean UX Canvas or JTBD) and maintaining rigor to avoid these issues and generate true insights.

🔗 Target's bias, a big strategy error, and the importance of user research: Analyzing Target's recent difficulties in Target's bias, a big strategy error, and the importance of user research, Mary Mahling Carns argues the company suffered from negativity bias. She posits Target overreacted to loud complaints about Pride/DEI initiatives, alienating its broader customer base. Using Target's decisions and subsequent traffic decline as a case study, she underscores the critical need for comprehensive, bias-aware user research to inform strategy rather than reacting tactically to vocal minorities.

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🎙️ Podcast Pick

💼 Job Picks

Are you a hiring manager looking to share research opportunities with a global network of over 2,000 researchers in more than 60 countries? We'd love to hear from you! Just drop us an email ✉️.

UK & Europe

• Lead UX Researcher, 🇬🇧 UK

• Senior Insight Manager, 🇬🇧 UK

• Research & Insights Manager, 🇬🇧 UK

• UX Researcher, 🇩🇪 Germany

• Marketing Insight User Research, 🇵🇱 Poland

• Startup Founder & Researcher, 🇮🇹 Italy

North America

• Staff Experience Researcher, 🇺🇸 U.S.

• Senior User Researcher, Games, 🇺🇸 U.S.

• UX Research Lead, 🇺🇸 U.S.

• UX Design Researcher, 🇨🇦 Canada

• Quantative UX Researcher, 🇨🇦 Canada

Latin America

• Sr UX Researcher, 🇦🇷 Argentina

• UX Researcher, 🇨🇴 Colombia

Asia

• Senior Researcher, 🇸🇬 Singapore

• Senior UX Researcher, 🇮🇳 India

Oceania

• Student Researcher, 2025, 🇦🇺 Australia

• Senior UX Researcher, 🇦🇺 Australia

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👋 About us

We’re People of Research - a global hybrid community uniting researchers across the tech industry, from UX Research to Behavioural Science. We connect, collab and grow:

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People of Research was created by @faysel