💼 UX Reckoning: Prepare for 2025 & 🧠 Personal Autonomy in an AI-Driven Future

This week, explore “The UX Reckoning: Prepare for 2025,” “How to Preserve Autonomy in an AI-Driven Future,” “The Fastest Gun in UX: Why Your Team Is Telling the Wrong Story,” and “The Four Pillars Model of Content Design.” Plus, dive into a Behavioral Science for Brands interview with the author of “Everybody Lies,” catch our People of Research member interview from 🇧🇪/🇸🇪, and discover the latest podcasts, videos, and job opportunities!

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People of Research
January 21, 2025

📢 Announcements

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🔬 People of Research Member Interview

People of Research Interview with Estelle

📰 Article Picks

This week’s article picks:

🔗 The UX Reckoning: Prepare for 2025 and Beyond: Kate Moran and Sarah Gibbons from NN/g analyze the evolving landscape of UX in light of economic pressures and technological changes. They provide strategic advice for UX professionals to adapt to challenges, leveraging AI integration and focusing on deepening UX skills to enhance user value and maintain relevance in the industry.

🔗 How to Preserve Autonomy in an AI-Driven Future: Dr. Sekoul Krastev explores the ethical concerns and solutions for maintaining personal autonomy in the face of AI advancements. The article discusses the balance between AI benefits and the risks of dependency and manipulation, emphasizing the importance of ethical frameworks and regulations to protect individual freedoms.

🔗 The Fastest Gun in UX: Why Your Team Is Telling the Wrong Story: Pavel Samsonov critiques common storytelling practices within UX teams. By examining case studies from leading tech firms, he argues that oversimplified narratives can mislead stakeholders about user needs and product realities, advocating for a more nuanced approach to UX storytelling that embraces complexity and context.

🔗 The Four Pillars Model of Content Design: Andrew Tipp introduces a new framework for content design, breaking the process into four key areas: research, planning, design, and maintenance. This model aims to enhance the clarity and effectiveness of content design practices, serving as a comprehensive guide for both new and seasoned practitioners.

🎙️ Podcast Pick

Behavioral Science For Brands Interview with Seth Stephens-Davidowitz: Author of Everybody Lies

A talk with Seth Stephens about how to best understand people's motivations and why direct questioning sometimes fails. They cover ideas like the illusion of effort, the curse of knowledge and how to respond when different datasets give conflicting answers.

open.spotify.com/episode/5GoTw95cbrhYXvTX5O5qwz?si=2eda9ad4bff34f84&nd=1&dlsi=e6f57835609d4d04

💼 Job Picks

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