🧬 The UXR & CX Merger + 🎯 Beyond the Research Repository

This week, Beyond the Research Repository: Delivering UX Research Assets, UX and CX Merge: The Shift from Products to Journeys and How Facebook Sets Goals. Plus our People of Research member interview from 🇨🇦 & 🇨🇴 and our latest podcasts, events and job opportunities for the week!

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People of Research
December 03, 2024

📢 Announcements

⏰ Newsletter Update: Our last post for 2024 will be on December 17th, and we’ll be back with fresh content to kick off 2025 on January 7th!

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🔬 People of Research Member Interview

People of Research Interview with Arpy 🇨🇦 & 🇨🇴 

We’re excited to open up opportunities for readers to feature in our “People of Research” interview series. This is a fantastic chance to share your career story, promote your work, and engage with our global community. Each story is a source of inspiration and learning, reaching over 1,500 newsletter subscribers, and +3,000 LinkedIn followers across +60 countries.

📰 Article Picks

This week’s article picks:

🔗 Beyond the Research Repository: Delivering UX Research Assets | Emily DiLeo explores the challenges UX researchers face in effectively sharing their findings with stakeholders. She argues that research insights often lose impact when confined to repositories and advocates for more accessible, actionable ways to deliver insights. DiLeo highlights examples like curated reports and visual storytelling to make research more engaging and applicable. The article emphasizes bridging the gap between research and action, ensuring insights are used to drive meaningful design decisions. Takeaway: Transforming how insights are shared is as vital as the research itself for fostering change.

🔗 UX and CX Merge: The Shift from Products to Journeys | Kim Flaherty discusses the growing trend of combining user experience (UX) and customer experience (CX) functions to address siloed operations in organizations. Using examples like journey-centric design, Flaherty showcases how cross-functional teams can better address complex customer journeys. The article highlights how integrating UX and CX enables seamless end-to-end experiences and drives alignment between product and business strategies. Takeaway: Collaboration between UX and CX is critical to designing cohesive, journey-driven experiences that meet modern customer expectations.

🔗 How Facebook Sets Goals | Morgan Henry outlines Meta’s structured approach to organizational goal-setting through its “goal map” framework. The article delves into how team-level objectives align with broader organizational missions using tailored metrics. A key example includes how Facebook teams like Marketplace focus on specific sub-metrics, such as Marketplace DAU, to indirectly impact overarching goals like Facebook DAU. Henry also emphasizes balancing ambition and realism through “50/50 goals,” ensuring stretch targets without discouraging teams. Takeaway: Transparent goal-setting processes enhance accountability and collaboration, empowering teams to achieve ambitious, mission-aligned outcomes.

📚️ Growth Pick

Learn AI in 5 minutes a day

What’s the secret to staying ahead of the curve in the world of AI? Information. Luckily, you can join 1,000,000+ early adopters reading The Rundown AI — the free newsletter that makes you smarter on AI with just a 5-minute read per day.

🎙️ Podcast Pick

Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at Google Ventures)

Master user research with Michael Margolis: find your "bullseye customer," create prototypes, and align your team around actionable insights

www.lennysnewsletter.com/p/finding-your-bullseye-customer-michael-margolis?utm_source=%2Fsearch%2Fux%2520research&utm_medium=reader2

🎙️ Events Pick

🇧🇷 People of Research x São Paulo Social · Luma

Join us and +160 other researchers in São Paulo, our first event in South America and meet fellow members and researchers IRL!

lu.ma/dxl92soa

💼 Jobs Picks

If you’re a hiring manager and interested in sharing opportunities in research that reach +1500 researchers across +60 countries? ✉️ Email us!

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👋 About us

We’re People of Research - a global hybrid community uniting researchers across the tech industry, from UX Research to Behavioural Science. We connect, collab and grow:

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