๐Ÿค– Six Forces Strangling UX Research+ The Human Touch in the Age of AI

This week: Six Forces Strangling UX Research (And Why the Job Market is a Bloodbath); The Human Touch in the Age of AI: How Transformers are Reshaping Marketing and Consumer Behavior; and Why they said โ€œNoโ€. What researchers (and designers) miss about culture, silence, and trust. Check out our Research Lunch Club member interview from ๐Ÿ‡บ๐Ÿ‡ธ SF, our podcast pick on Behavioral Science behind Oatly's success, plus the latest job opportunities in research. And finally - join Research Lunch Club, now live in 33+ cities, before we send out our Third round of matches soon!

๐ŸŽค Community Highlights

๐Ÿ‘‹ Fancy meeting new researchers? Building a few bridges over lunch? and growing your research network? ๐Ÿ‘‰๏ธ Join us!

๐Ÿš€ Research Lunch Club is matching researchers across 30+ cities worldwide this May - connecting members in trios from fields like AI ethics, cognitive science, ethnography, and UX research. Whether youโ€™re in New York or Sao Paulo or Sydney, thereโ€™s a seat at the table.

Itโ€™s like networking, but tailored, fun and over lunch!

๐Ÿ”ฌ Research Lunch Club Member Interview

This weekโ€™s interview is from Research Lunch Club - where researchers meet in person for monthly lunches in their city.

๐Ÿ”ฌ Our Meet Our Members series shares the journeys of researchers across disciplines - so you can get to know who you might be sitting down with over lunch!

Research Lunch Club Meet our Members #7

๐Ÿ“ฐ Article Picks

๐Ÿ”— Six Forces Strangling UX Research (And Why the Job Market is a Bloodbath): The author of "The Voice of User" argues that the UXR job market is a "bloodbath" due to six specific forces systematically strangling the discipline, rather than natural market evolution. These forces include the "AI Pincer Movement" (AI both democratizing and promising to replace research), PM scope creep, economic/cultural pressures devaluing deep research, the "Bootcamp Credentialization Crisis" lowering standards, a fundamental misunderstanding of research value by leadership, and a "Feedback Loop of Failure" where bad research leads to flawed products.

๐Ÿ”— The Human Touch in the Age of AI: How Transformers are Reshaping Marketing and Consumer Behavior: Kweku Opoku-Agyemang explains how Transformer AI, inspired by human contextual understanding, is revolutionizing marketing through hyper-personalization and deep contextual analysis at scale. He highlights benefits like improved segmentation and understanding "System 1 thinking," but also raises significant ethical concerns about AI's power to influence consumer choices covertly, advocating for a balance where human experts guide AI ethically, referencing concepts like "Computational Ethics" and "libertarian paternalism."

๐Ÿ”— Why they said โ€œNoโ€. What researchers (and designers) miss about culture, silence, and trust.: Dr Urvashi Sharma reveals that community refusal to participate in research often stems from informed, strategic protection rooted in historical trauma, faith, and cultural memory, rather than mere lack of understanding. Drawing from her work with Arab Muslim, Sikh, and Black communities regarding genetic research, she illustrates how "silence" can be an act of care or sovereignty, citing historical examples like the Tuskegee study and Henrietta Lacks, and calls for researchers to build genuine trust by engaging with cultural integrity and reframing research narratively.

๐ŸŽ™๏ธ Podcast Pick

๐Ÿ’ผ Job Picks

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๐Ÿ‘‹ About us

Weโ€™re People of Research & Research Lunch Club - a global hybrid community uniting researchers across the industries, from UX Research to Behavioural Science. We connect, collab and grow. People of Research was created by @faysel.

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