💸 Research is costing millions and we’re not demonstrating its value...

Kate Towsey's take on research teams without a research strategy, Content Design and User Research: A Love Story, Is Your Organization Solving the Real Problem? Gentrified by Design. Plus a fresh member interview from 🇩🇪 Berlin! Stay updated with our latest events, job opportunities, and podcast picks.

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People of Research
November 05, 2024

📢 Announcements

Our second IRL event is happening this week! In 🇬🇧 London on November 6th. If you can’t attend, no worries! Follow us on 📷 Instagram to catch our event stories, reels, and short-form content. 👀 

Starting in November, we’ll be launching “Hot Takes” on 📷 Instagram & LinkedIn - a chance for our community to weigh in on trending topics like the rise of AI in tools and processes, research democratization, and the current state of the hiring market. Reply if you want to share your opinions!

🔬 People of Research Member Interview

People of Research Interview with Maria Hock

We’re excited to open up opportunities for readers to feature in our “People of Research” interview series. This is a fantastic chance to share your career story, promote your work, and engage with our global community. Each story is a source of inspiration and learning, reaching over 1,300 newsletter subscribers, and +2,700 LinkedIn followers across +60 countries.

📰 Article Picks

This week’s article picks:

🔗 Content Design and User Research: A Love Story | In “Content Design and User Research: A Love Story,” James Wesson explores how Skyscanner harmonizes content design with user research for superior product outcomes. He showcases how integrating these disciplines from project inception results in solutions deeply aligned with user needs, citing enhancements in-app features that significantly boost user engagement and competitive edge.

🔗 Is Your Organization Solving the Real Problem? | Patrick Sharbaugh focuses on ensuring businesses address genuine customer issues rather than superficial ones. He uses the example of an Australian real estate developer reevaluating their sales strategy to illustrate the importance of aligning solutions with true user needs. Sharbaugh advocates for asking, “Are we solving the right problem?” to guide strategic decision-making, highlighting this as a critical step for maintaining relevance and competitiveness. This call to action encourages organizations to deeply understand and respond to customer motivations effectively.

🔗 Gentrified by Design: The Algorithmic Impact on Creativity | Kristina Gushcheva-Keippilä delves into how algorithms influence cultural homogenization in her review of Kyle Chayka’s “Filterworld.” Chayka highlights the narrowing of creative diversity as algorithms curate similar and predictable content, stifling originality. Gushcheva-Keippilä calls for critical engagement with these platforms, emphasizing the need to understand and challenge their role in shaping our cultural and creative landscapes.

📹 Video Pick

If you missed our AMA and Fireside Chat with Kate Towsey, you’re in for a treat. Catch our full recorded session where Kate touches on some hot topics and gives you practical advice on how to show the real value of user research, over-hiring in research, research strategy and research operations.

🎟️ Event Picks

🇬🇧 People of Research x London Social

We’re excited to invite our members in 🇬🇧 London and the surrounding areas to our IRL socials in London! Meet like-minded researchers, exchange ideas, and maybe even bag your next role at our November 6th 🇬🇧 London event.

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💼 Jobs Picks

If you’re a hiring manager and interested in sharing opportunities in research that reach +1300 researchers across +60 countries? ✉️ Email us!

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👋 About us

We’re People of Research - a global hybrid community uniting researchers across the tech industry, from UX Research to Behavioural Science. We connect, collab and grow:

✏️ Join +1300 researchers in tech across +60 countries:

People of Research was created by @faysel

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