📢 Announcements

🌍 This year, we want to host more in-person events - and we need your help to make it happen!

We have members in cities like 🇺🇸 NYC, 🇧🇷 São Paulo, 🇬🇧 London, 🇫🇷 Paris, 🇩🇪 Berlin, 🇮🇹 Rome, 🇮🇳 Bengaluru, 🇮🇩 Jakarta, 🇦🇺 Sydney, and beyond.

So far, we’ve hosted events in 🇬🇧 London and 🇵🇹 Lisbon, with 🇧🇷 São Paulo. If you’d like to help co-host an event in your city, reply to this newsletter to get involved. Let’s make 2025 a year of meaningful connections across the globe! 👉️ Email us!

🔬 People of Research Member Interview

📰 Article Picks

This week’s article picks:

🔗 Creating Quantitative Personas Using Latent Class Analysis: In “Creating Quantitative Personas Using Latent Class Analysis,” Talieh Kazemi highlights the potential of latent class analysis (LCA) to create data-driven personas. By clustering user data into meaningful segments, Kazemi demonstrates how this approach can uncover hidden user needs and preferences. The article includes a case study on optimizing e-commerce strategies through LCA, illustrating its effectiveness in shaping product decisions. The takeaway: LCA can bridge the gap between quantitative data and actionable user insights.

🔗 Translating Business Needs Into Research: Silja Mustaparta-Dolve shares insights from her experience at Oda & Mathem. She discusses the importance of UX researchers proactively engaging with business challenges to guide impactful research. A case study involving grocery shopping habits highlights how translating a business need—larger order sizes—into user-centered research uncovered previously unknown barriers. Mustaparta-Dolve emphasizes the value of asking the right questions early to align research with business goals and drive strategic innovation.

🔗 What Makes AI Agents Different from Other Types of AI Tools?: Alexey Evdokimov explains the distinctions between AI agents, copilots, and assistants. Evdokimov explores how AI agents are characterized by autonomy, goal-oriented behavior, and environmental interaction, setting them apart from simpler AI tools. Using examples like ChatGPT and specialized copilots, the article delves into the practical and conceptual gaps in the current AI landscape. The key takeaway: understanding the capabilities of AI agents is crucial as they become more integral to enterprise solutions.

🔗 Submit An Article!

🎙️ Podcast Pick

🎙️ Event Pick

💼 Job Picks

If you’re a hiring manager and interested in sharing opportunities in research that reach +2000 researchers across +60 countries? ✉️ Email us!

UK & Europe

• UX Senior Service Designer, London (🇬🇧 UK)

• Lead User Researcher, Business Borrowing, London (🇬🇧 UK)

• User Researcher, London (🇬🇧 UK)

• User Researcher, Milan (🇮🇹 Italy)

• Senior UX Researcher, Budapest, (🇭🇺 Hungary)

North America

•  Senior User Researcher, Games, New York (🇺🇸 USA)

• Senior UX Researcher - Consumer, New York (🇺🇸 USA)

• UX Researcher - (AMEX Digital Labs), New York (🇺🇸 USA) (Reply for a referral)

• Lead User Researcher, US Remote (🇺🇸 USA)

Latin America

• SR UX Researcher, Buenos Aires (🇦🇷 Argentina)

• UX Researcher, Remote (🇨🇱 Chile)

• Sr. UX Researcher, Mexico City, ( 🇲🇽 Mexico)

Asia

• UX Researcher, Bengaluru (🇮🇳 India)

• UX Researcher I, Bengaluru (🇮🇳 India)

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👋 About us

We’re People of Research - a global hybrid community uniting researchers across the tech industry, from UX Research to Behavioural Science. We connect, collab and grow:

✏️ Join +2000 researchers in tech across +60 countries:

People of Research was created by @faysel