This week’s highlights: we’re excited about launching our first People of Research community event on Sep 4th with Lauren Alys Kelly of Behav, who will share five essential questions to clarify your behavioural research design.

We also dive into the inspiring journey of Franziska Aydt, a Sr. UX Researcher turning insights into user-loved products.

Explore top articles, including the future of AI from Eric Schmidt and a critical look at Nike’s data-driven decision-making. Don’t miss our podcast pick, where Drew Freeman and Joe Marcantano guide you through navigating your career in UXR. Plus, find new job opportunities in UXR, Data Science, and Behavioural Science. And concluding with an event pick for later today, featuring industry experts Laura Klein, Steve Portigal, and Thomas Stokes.

📢 Event Announcement

🥳 Join Our First Community Event with Lauren Alys Kelly of Behav!

This coming September 4th at 2 pm ET & 7 pm BST - we’re kicking off our Speaker Series with Lauren Alys Kelly of Behav, an expert in turning behavioural science into actionable tools for researchers and designers.

🎙️ About the Speaker

​Lauren Alys Kelly, the brain behind Behav and BehaviourKit, specialises in turning complex behavioural theories into practical tools for teams at Meta, Microsoft, and even the Estonian Government. Her mission is to make behavioural science approachable and useful, whether you're leading a team or just starting your career.

🤔 Why Attend?

Discover five essential questions to simplify your behavioural research. Whether you’re tackling ethical challenges or deciding between global and local approaches, Lauren will guide you to focus on what truly matters.

🔬 People of Research

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Past Interviews

• 🇺🇸 Amanda - UXR at ETS, shaping the future of U.S. education.

• 🇬🇧 Will - UXR at Hive, innovating in smart home technology.

• 🇮🇩 Eka - Senior Product Researcher at Indonesia's largest bank.

📰 Article Picks

🔗 Measuring Empathy in Design: Dr Maria Panagiotidi explores the newly developed Empathy in Design Scale (EMPA-D), designed by Drouet et al. (2024) to address the challenges of quantifying empathy in UX contexts. The EMPA-D offers a design-specific tool, tailored to service scenarios and validated through rigorous testing. It measures empathy across three dimensions—Emotional Interest/Perspective-taking, Personal Experience, and Self-awareness—providing UX professionals with a practical way to assess and enhance empathy within their teams. This tool could play a crucial role in fostering more user-centric design practices.

🔗 Eric Schmidt’s AI Prophecy: The Next Two Years Will Shock You | In a compelling discussion hosted by Stanford, former Google CEO Eric Schmidt reveals the rapid and unpredictable evolution of AI. He shares his insights on how advancements in large language models, agent-based systems, and text-to-action capabilities will radically reshape the tech landscape. Schmidt's evolving perspective underscores the unprecedented speed of change, predicting that the next two years will be more disruptive than ever. This article is a must-read for anyone interested in the future of AI and its far-reaching implications.

🔗 Nike’s $25B Blunder: The Limits of "Data-Driven" Decision-Making | Pavel Samsonov explores the consequences of Nike’s pivot to a data-driven strategy under CEO John Donahoe, which led to a $25 billion loss in market value. The article highlights how relying solely on easily measurable data, while ignoring qualitative insights, can lead to disastrous outcomes. Samsonov argues that effective decision-making requires more than just numbers; it demands understanding the broader context and the voices of those not immediately visible in the data. A crucial read for anyone involved in data-driven strategies and product design.

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🗓 Events Picks

We think you might like this event:

🥳 Our first People of Research Community Event | Behavioural Science for Researchers & Designers. We’re kicking off the People of Research Speaker Series with Lauren Alys Kelly of Behav, who will share five key questions to simplify your behavioural research.

🤔 Also, later join 🔗 How to Use UX Research to Delight Your Users. Looking to elevate your product and create a better user experience? It all starts with mastering UX research. Join Hannah Clark: Editor of The Product Manager on August 27 (today) at 9 am PT/12 pm ET for an exclusive live webinar featuring industry experts Laura Klein, Steve Portigal, and Thomas Stokes. They’ll dive deep into the nuances of UX research and design, helping you turn common pain points into opportunities for innovation.

💼 Jobs Picks

Explore the latest roles in our community, as our community spans 36 countries and various seniority levels. Whether you’re advancing your career or seeking new challenges, there’s always something here for everyone.

UK & Europe

• Junior Applied Scientist, Robin AI (London, Hybrid)

• Senior User Researcher, Coinbase (UK, Remote)

• User Research Specialist, HONOR, (Düsseldorf, On-site)

• UX Researcher, Globant, (Copenhagen, Hybrid)

• Senior/Staff UX Researcher, Bolt (Berlin, Hybrid)

North America

• Senior UX Researcher, Celonis (New York, On-site)

• Senior Quantitative UX Researcher, Google (New York, On-site)

• Senior UX Researcher, HireArt (Sunnyvale, CA, Onsite)

• Generative AI Generalist, Surge AI (San Francisco, Remote)

Oceania

• Behavioural Science Adviser, AIA Australia (Melbourne, Hybrid)

• UX Research Manager Employment Hero (Australia, Remote)

Asia

• UX Researcher, PT. Intikom Berlian Mustika (Jakarta, On-site)

• Senior Experience UX Researcher, Adobe (Bengaluru, Hybrid)

Latin America

• Staff UX Researcher, Product, Google (São Paulo, On-site)

• Generative AI Lead BairesDev (Latin America, Remote)

  ^{Interested in sharing opportunities in research? ✉️ Email us!}

🔉 Podcasts Picks

Starting your career in UX Research can be daunting, but in this must-listen episode of Inside UXR, Drew Freeman and Joe Marcantano break down the essential strategies to help you stand out and succeed. From tips on how to shine in today’s competitive job market to advice on making the leap from Junior to Mid-level roles, they’ve got you covered. Whether you’re pondering if it’s better to jump jobs every few years or stick around and grow, this episode is packed with insights that can help you navigate your career with confidence.

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👋 We’re People of Research - a global community uniting researchers across the tech industry, from UX Research to Behavioural Science. Our mission is to advance the field of research through connection, collaboration, and growth.

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