🤖 OpenAI's Deep Research + 🚀 Is UX Research Heating Up?

This week, "Is UX Research Heating Up? Yes and No", "UX Research & Marketing: The Power Duo That Drives Growth", and "We’re in Deep Research. OpenAIs DeepResearch review". Plus, check out our People of Research member interview from New York City 🇺🇸 and don’t miss OpenAI’s Researcher on Lenny’s Podcast, along with the latest job opportunities in research!

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People of Research
February 11, 2025

🔬 People of Research Member Interview

Do you want to share your career story, highlight your achievements, and connect with a global network of over 2,000 researchers across 64 countries and 4,000+ LinkedIn followers. 👉️ Email us!

People of Research Interview with Maria

đź“° Article Picks

This week’s article picks:

đź”— We’re in Deep Research: Zvi Mowshowitz takes a critical look at OpenAI’s “Deep Research” tool, which generates AI-driven reports on complex topics. While it promises to accelerate knowledge gathering, Mowshowitz questions its reliability, potential biases, and the ethical implications of AI-generated insights shaping industries and decision-making.

đź”— Is UX Research Heating Up? Yes and No: Debbie Levitt dives into the paradox of UX research’s rising profile—while more companies acknowledge its value, many still deprioritize rigorous, deep research in favor of speed. She argues that without true integration into decision-making, UX research risks becoming a checkbox exercise rather than a strategic advantage.

đź”— UX Research & Marketing: The Power Duo That Drives Growth: Giulia Tumminelli explores how UX research and marketing can work together to enhance product growth. She outlines six key ways research can shape messaging, user acquisition, and retention strategies—proving that when aligned, these disciplines create a more user-centric and successful brand experience.

đź”— Kick-Start Your Automated Continuous Research in 5 Steps: Audrey Hacq breaks down how teams can implement automated continuous research to streamline insights without losing depth. She shares five actionable steps to build seamless feedback loops, integrate automation tools, and scale research while keeping users at the center of decision-making.

🎟️ Event Pick

Scaling & Systematising Research: A Masterclass with Kate Towsey

The scaling research guru, Kate Towsey, is running in-person masterclasses in Europe, the UK, and Australia this year. If you want to transform research into a scalable insights-generating engine, this leadership-level masterclass is for you. Masterclasses are in-person, small by design, hosted in fantastic spaces, and include pre-work and asynchronous coaching. You'll leave with a brain full of new ideas and a custom roadmap for revolutionising research in your organisation. Don't miss this once-in-a-lifetime opportunity to devise your strategy with the person who literally wrote the book.

katetowsey.com/masterclasses

🎙️ Podcast Pick

OpenAI researcher on why soft skills are the future of work | Karina Nguyen (Research at OpenAI, ex-Anthropic)

Lenny's Podcast

open.spotify.com/episode/15U5deuVOOYj8YM0Q5AS9N

đź’Ľ Job Picks

If you’re a hiring manager and interested in sharing opportunities in research that reach +2000 researchers across +60 countries? ✉️ Email us!

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đź‘‹ About us

We’re People of Research - a global hybrid community uniting researchers across the tech industry, from UX Research to Behavioural Science. We connect, collab and grow:

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