🧠 Designing for Decision Making: The Psychology of Choice + 🎟️ Your Ticket

The Psychology of Choice, UX Research Team Metrics, Your AI is powerful, but will your mom use it? & AI and Behavioral Science – What You Need to Know. Our People of Research member interview from 🇺🇸 & 🇰🇷 and our latest podcasts, videos, and job opportunities for the week!

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People of Research
November 19, 2024

📢 Event Announcement!

🇧🇷 People of Research x São Paulo Social

RSVP Here!

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Join us for a People of Research community social in 🇧🇷 São Paulo with co-hosts Lilyth Ester Grove, Gabriela Pessoa, & Ariel Cardeal on December 4th!

💬 It’ll be an evening of relaxed convos for our members to connect, chat, and share ideas. Whether you’re a UX Researcher, ReOps professional, or Behavioural Scientist, this gathering will give you the opportunity to meet fellow researchers from 🇧🇷 São Paulo and beyond.

🔬 People of Research Member Interview

People of Research Interview with Amabel 🇰🇷 

We’re excited to open up opportunities for readers to feature in our “People of Research” interview series. This is a fantastic chance to share your career story, promote your work, and engage with our global community. Each story is a source of inspiration and learning, reaching over 1,500 newsletter subscribers, and +3,000 LinkedIn followers across +60 countries.

📰 Article Picks

This week’s article picks:

🔗 Designing for Decision Making: The Psychology of Choice: Dr. Maria Panagiotidi explores the intersection of psychological principles and UX design, focusing on how designers can shape the decision-making process to enhance user experience. She delves into dual-process theories, explaining the balance between intuitive and analytical thinking, and discusses the impact of cognitive biases like the anchoring effect and choice overload. Panagiotidi highlights practical applications such as simplified choice architecture on platforms like Google and LinkedIn and emphasizes the importance of ethical considerations in design to avoid manipulative practices and ensure transparency.

🔗 UX Research Team Metrics: Decoding Research, the author explores effective metrics for UX research teams. Highlighting the importance of meaningful metrics beyond mere project counts, they illustrate how to demonstrate the research’s real value—enhancing decision-making and user experience. With personal insights on adapting metrics in a changing organization, the article emphasizes quality over quantity and the integration of strategic metrics into business reporting to highlight research’s impact on product success.

🔗 Your AI is powerful, but will your mom use it? Nickey Skarstad examines the gap between advanced AI technologies and user-friendly experiences. She underscores the notion that the success of AI products lies not only in sophisticated models but in intuitive user experiences that everyday people can use effortlessly. Skarstad highlights several products that excel in user experience, such as Google’s NotebookLM and Duolingo’s interactive video calls, which make advanced tech accessible to non-experts. She emphasizes the importance of designing AI that solves real-world problems with the simplicity and accessibility needed for widespread adoption, advising developers to balance their investment in technology with user experience enhancements to truly succeed in the competitive AI landscape.

📹 Video Pick

Catch the highlights from last month’s ⚡️ Lightning Talks on YouTube! We’ve uploaded the full recordings of four fantastic talks by leading researchers, designers, and strategists. Each session offers unique insights that are sure to inspire and inform. Featured Speakers, Pavel, Design Lead at AWS, Emily, Global Brand Strategy Consultant at Vernonical, Sophie, UX Researcher at Centrica and Amanda, Senior UX Researcher at ETS. 

🎙️ Podcast Pick

AI and Behavioral Science – What You Need to Know

In the latest episode of the Behavioral Design Podcast, they are excited to launch Season 4 with an in-depth exploration of how behavioral science and AI converge, setting the stage for an engaging and thought-provoking season.

open.spotify.com/episode/7LbOGJelOUFl4I6aIZmgex

💼 Jobs Picks

If you’re a hiring manager and interested in sharing opportunities in research that reach +1500 researchers across +60 countries? ✉️ Email us!

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👋 About us

We’re People of Research - a global hybrid community uniting researchers across the tech industry, from UX Research to Behavioural Science. We connect, collab and grow:

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