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- 🧠 Dark Patterns, Reframed + 💸 How to Calculate ROI for UX Research
🧠 Dark Patterns, Reframed + 💸 How to Calculate ROI for UX Research
This week, How to Calculate ROI for UX Research, Dark Patterns, Reframed and The Chatbot Trap. Plus our People of Research member interview from 🇺🇸 and our latest podcasts, videos, and job opportunities for the week!
📢 Announcements
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The state of research today
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…or your topic of choice
With over 1,500 newsletter readers and a growing LinkedIn community of 3,000+ members across 65 countries, your work will reach a diverse and engaged audience of research professionals.
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🔬 People of Research Member Interview
![]() People of Research Interview with Leah 🇺🇸 |
We’re excited to open up opportunities for readers to feature in our “People of Research” interview series. This is a fantastic chance to share your career story, promote your work, and engage with our global community. Each story is a source of inspiration and learning, reaching over 1,500 newsletter subscribers, and +3,000 LinkedIn followers across +60 countries.
📰 Article Picks
This week’s article picks:
🔗 Dark Patterns, Reframed - by Trevor Calabro | Trevor explores the evolution and implications of “dark patterns” in design, arguing for a shift in perspective toward addressing the ethical challenges they pose. Calabro highlights examples such as deceptive subscription cancellations and cookie consent banners to illustrate the tension between business goals and user rights. He advocates for transparency and ethical design practices, encouraging designers to rethink their role in creating more equitable user experiences. The takeaway: ethical design is not just a responsibility but an opportunity for businesses to build trust and long-term value.
🔗 How to Calculate ROI for UX Research - by Thomas Stokes | Thomas demystifies ROI calculations for UX professionals, emphasizing their importance in demonstrating the value of UX work to financially-focused stakeholders. Using clear examples, such as onboarding redesigns that improve subscription rates and reduce costs, Stokes illustrates how to estimate ROI even with limited data. The article highlights three use cases: showcasing past project value, estimating future project impact, and evaluating tools. Stokes’ key message: ROI calculations elevate UX as a strategic business driver, securing budget and organizational buy-in.
🔗 The Chatbot Trap - by Charlie Guo | Charlie critiques the over-reliance on chatbot interfaces for AI products, likening it to early mobile web experiences that failed to utilize the medium’s full potential. Guo explains how chatbots impose high cognitive loads and lack clear affordances, limiting their usability. By referencing solutions like direct manipulation interfaces and tools like Figma and Notion, Guo argues for a blended approach to interaction models. His takeaway: the future of AI lies in domain-specific tools that are intuitive, manipulative, and designed for specific tasks, moving beyond the chatbot paradigm.
🎙️ Podcast Pick
🎙️ Events Pick
💼 Jobs Picks
If you’re a hiring manager and interested in sharing opportunities in research that reach +1500 researchers across +60 countries? ✉️ Email us!
UK & Europe
Sr. UX Researcher, Braintrust (Remote, UK)
User Researcher, FutureNHS (Remote, UK)
Staff UX Researcher, Usability Specialist, Genesys (Remote, Ireland)
Senior UX Researcher, Zendesk (Remote, EU)
North America
Staff UX Researcher, Medium (Remote, US)
Senior Mixed Methods UX Researcher, Microsoft (Remote, US)
Sr. UX Researcher & Engagement Strategist, HealthEquity (Remote, US)
Senior User Experience Researcher, AuditBoard (Remote, US)
Oceania
Customer Experience Lead - User Voice, Canva (Sydney, Australia)
Consultant or Senior Consultant - Innovation and Experience Design and Customer, EY (Melbourne, Australia)
Latin America
Senior User Researcher - Customer Insights, Happening (Rio de Janeiro, Brazil)
Service Designer, Solera (Remote, Peru)
Asia
Lead Researcher / Head of Research, ClickOut Media (Remote, Singapore)
Staff UX Researcher, ServiceNow (Remote, Bengaluru, India)
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👋 About us
We’re People of Research - a global hybrid community uniting researchers across the tech industry, from UX Research to Behavioural Science. We connect, collab and grow:
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