🧠 Can AI read feelings? + 🚀 The Future of Service Design

This week, we’re diving into: ‘How I’m Using AI to Streamline Persona and Journey Map Creation,’ ‘The UX of Emotion Recognition: Can AI Truly Read Feelings?,’ and ‘How Service Design Will Evolve with AI Agents.’ Catch up with our People of Research member from Pittsburgh, PA 🇺🇸. Plus, don’t miss out on the ‘Future of UX Research’ webinar by Brilliant in our video picks!

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People of Research
February 18, 2025

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📰 Article Picks

This week’s article picks:

🔗 The UX of Emotion Recognition: Can AI Truly Read Feelings? by Tetiana Sydorenko: Sydorenko critiques emotion recognition AI, questioning its accuracy and ethical implications. Drawing from experts like Dr. Lisa Feldman Barrett, she underscores that emotions are contextual and culturally influenced, making AI’s one-size-fits-all approach flawed. Highlighting the risks like bias, privacy invasion, and misuse in surveillance, urging UX researchers & designers to consider the consequences of designing for emotion AI.

🔗 How Service Design Will Evolve with AI Agents: In this piece, Sarah Gibbons and Pablo Fernández Vallejo explore how AI agents will reshape service design by becoming active participants in service ecosystems. The authors highlight two types of AI agents: personal assistants that act for users and organizational agents that support internal operations. They emphasize the need for service designers to adapt to AI-to-AI interactions, new success metrics, and the balance between automation and human roles.

🔗 How I’m Using AI to Streamline Persona and Journey Map Creation: Kyle Soucy shares insights on using Generative AI tools like ChatGPT for creating UX personas and journey maps, enhancing the efficiency of UX research processes. She outlines a five-step methodology for integrating AI, emphasizing its role in filling creative gaps and improving deliverables. Kyle highlights AI’s potential to augment research workflows, urging professionals to leverage technology for better design outcomes.

📺️ Video Pick

This week’s video pick:

Discover how AI-moderated interviews are revolutionizing research by transforming surveys into natural conversations and providing insights within hours.

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