🗺️ Building Flexible Research Roadmaps + 🤖 Stop Building Features “For Exposure”

This week, Building a Flexible UX Research Roadmap, and 🚨 Stop Building Features “For Exposure”. Plus, 📊 The Biggest Challenges Practitioners Encounter Working in UX, our People of Research member interview from 🇳🇱, and the latest podcasts, videos, and job opportunities for the week!

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People of Research
December 17, 2024

📢 Announcements

This is our last edition of the year – we’ll be back in your inbox on January 7th, 2025 to kick off another exciting year of research articles, stories, events, and opportunities.

🎊 Happy Holidays and New Year! Thank you for being part of the People of Research community.

🔬 People of Research Member Interview

People of Research Interview with Christina

We’re excited to open up opportunities for readers to feature in our “People of Research” interview series. This is a fantastic chance to share your career story, promote your work, and engage with our global community. Each story is a source of inspiration and learning, reaching over 1,500 newsletter subscribers, and +3,500 LinkedIn followers across +60 countries.

📰 Article Picks

This week’s article picks:

🔗 Building a Flexible UX Research Roadmap: Lawton Pybus shares practical strategies for creating adaptable UX research roadmaps. Pybus outlines the importance of aligning research goals with business priorities and staying flexible to accommodate changing project dynamics. Using examples of iterative planning and cross-team collaboration, the article provides actionable advice for researchers looking to deliver value in fast-paced environments.

🔗 Stop Building Features “For Exposure”: Pavel Samsonov explores the pitfalls of designing features without clear user or business value. Drawing parallels to freelancing “for exposure,” Samsonov critiques feature development driven by assumptions rather than measurable outcomes. The article underscores the importance of a hypothesis-driven approach, highlighting examples of wasted resources in the absence of proper planning.

🔗 The Biggest Challenges Practitioners Encounter Working in UX: Kim Flaherty and Taylor Dykes delve into the core issues plaguing UX professionals, based on a survey of 126 practitioners. They uncover challenges like misconceptions about UX’s value, lack of stakeholder buy-in, and resource constraints. The article provides actionable recommendations, such as showcasing small wins and building UX maturity within organizations, to address these systemic issues.

🎙️ Podcast Pick

Behavior Change Score with Roos van Duijnhoven

Samuel and Roos explore a wide range of topics, including the Behavior Change Score Framework, strategies for improving onboarding and retention in digital health products, and the importance of focusing on real-world behavior (‘big E’ engagement) versus in-app behavior (‘little e’ engagement).

open.spotify.com/episode/7uPN3qWCTQcZvVGomTZVCw?si=XORRgVhSSF6eo632DrjSpA

💼 Job Picks

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